Journal

Colour is a powerful influencer. Of all sensations, colour (besides packaging, shape and texture) provides the first real impression that lasts the longest. Colour, which possess no tangible nutritional values, have no role in beverage and drink other than that to

The key to a tasteful drink and beverage starts simply from water. The composition of water in a typical carbonated soft drink (CSD) is an estimated 90% (98% for sugar free drinks). As such, the quality of water is critical on

A balanced diet is one that provides adequate amounts of energy and nutrients for health and well-being. Your dietary requirements can vary with gender, height, weight, age, medical conditions and how much activity/ exercise you do. It is important to note

In an age of exploding change of taste and expectation, to successfully market new beverage and drink innovation is increasingly critical. This means getting the right product concept to market with speed, branding, packaging, point of sale (POS) and concept differentiation.