In psychology, a first impression is the event of the very first encounters. It takes just one-tenth of a second for us to form a first impression, greatly influencing how we treat, view and judge each other. Hence, the jitters.

Taste is subjective and is different from one person to the next. As the beverage world intensifies its diversity and range to suit the increasingly demanding consumer, this platform can support in the creation and development of surprising beverage concepts by breathing life to your idea.

Our journal is pillared with 4 categories:

1. Infographic
2. No B*llsh*t
3. Legislation
4. Development

as we kick start this journey.

Of the 4, we are most excited about No B*llsh*t.

This journal is NOT for:

• News reporting, or “re-tweeting”
• Product, or brand reviews
• Covering industry related events

This is now on record – What goes Online, Stays Online – please keep us committed to our journal entries.